It’s Pop It’s Art started in 2005 and we worked with the much-loved Airside studio. Their initial designs helped us to translate the first itches of an idea into a reality, one we could explain when we approached Jay Z, Yoko Ono and Lemmy from Motörhead for permission to use their lyrics. The idea was very well received. The venture was big fun. We opened one of London’s first pop-up shops on Endel Street in Covent Garden in December 2006 and called it ‘Last Christmas I Gave You My Art’.

Sadly, Airside studio called it a day with an excellent knees-up in 2011 but their glorious work laid the foundation for where we are today.