It’s Pop It’s Art are delighted and excited to announce that we’ll be collaborating with Liverpool John Moores University School of Art and Design to launch a competition to create a visual cover version of The Beatle’s ‘All You Need Is Love’. Students across the Graphic Design and Illustration BA are invited to create a piece of work that uses typography to invoke the powerful message of the song, and the social movement the song was born of and into.
Written by John Lennon and released in July 1967, during the Summer of Love, a performance of ‘All You Need Is Love’ was broadcast as part of the first live global television link. The lyrics reflect Lennon’s understanding of the power of song and slogans to unite people, and he later placed it among ‘Give Peace A Chance’ and ‘Power to the People’ as a propaganda song, stating simply “I’m a revolutionary artist. My art is dedicated to change.”
Aptly housed in the RIBA award winning John Lennon Art and Design Building, the LJMU School is the oldest art and design school in the UK outside of London, and Lennon himself famously spent some of his formative years attending art college at the School’s original site.
It’s Pop It’s Art designer Kate Moross will select the winner at a keynote lecture she will be delivering at the School of Art and Design in late March. The winning design will then be professionally printed and feature in IPIA’s roving exhibition, while the artist will receive a prize of £800 and a tour of Abbey Road Studios. A career-making chance for students, the competition also connects the song back to The Beatles’ home turf, and to where John Lennon first paved his way into the art world.